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Electoral Caravan - Caravan II

Conforme a los planteamientos que adelanté en la primera de las entregas de esta serie electoral, no me ha sido nada difícil encontrar motivos de alegría en la precampaña, tanto por los lugares a los que me he desplazado como por los compañeros con los que he tenido ocasión de compartir momentos que fueron especiales para mí, dada la contagiosa intensidad con la que ellos los vivían.

En este proceso electoral se dan varias circunstancias que resultan paradójicas en atención a las circunstancias políticas del presente: la asistencia a los actos programados es alta, el ambiente en casi todos los casos es de euforia y confianza en las propias capacidades y el número de jóvenes en las candidaturas es tan striking that is exciting. Because it certainly is a youth that we tend to label lightly low involvement with their environment has decided to reveal, in times of marked difficulty, his dedication to public service and make it through his commitment to socialism democratic.

And in some of these keys is the answer to the fact that, after going through periods of hiding and persecution, losing a war and suffer exile for decades, met yesterday one hundred thirty-two years since the Party English Socialist Workers' keeps its name and its unwavering desire for freedom, equality and solidarity.

participation on March 13 in the presentation of the candidacy of El Borge was for me a previous affective component, go to the village where one was born is always a healthy exercise of memory and a meeting with the identity. Moreover, the comrades had prepared the unveiling of a plaque in memory of Salvador Roman Marin, who from that day gave its name to the Association. Roman was one of the most committed members of the party so far I've known and a detached person. Despite the military long before the advent of democracy, never had and never asked for organic charge the assistance of the Party.

aims to win the Mayor Salvador Fernández Marín, who reprises her candidacy, like the other three current council members. Rounding out the group, some veterans and other young companions, all of them excited to return to recover for the PSOE government of the City that was lost in 1995 when it ceased to be the mayor who was from the beginning of local democracy in 1979: father of those who now assumes the challenge of winning the confidence and support necessary to provide opportunities alborgeños different from the vulgar and populist demagoguery folklore normal years. Benahavís

has become a cosmopolitan place that has maintained the more typical type the interior towns of Malaga. Coexist, then, tradition and modernity. Its population is mostly alluvial, occurring if people actually are a number much higher than those of law. Most of the new settlers from countries other than ours. This is shown in the Socialist candidate, in which three of the eleven components are foreign residents.

March 18 I attended the presentation of the candidate that leads Christopher Guerrero, who in 2007 became a councilor of a majority to govern. Christopher has been an effective partner in our shared institutional tasks and has always been as a committed partner and a loyal friend. He leads a group that experience and youth play an equal and will be asked to lead a government expert on the reality of Benahavis and the future that awaits you from the moment their leaders respond to a reality marked by the complexity of the demographic structure and the small outcrop of the potential of the municipality.

candidacy in Villanueva del Rosario, presented on 25 March, there has been a major renovation, defended and supported by Encarna Martínez, who was mayor of the town worthy. An excited group of young people aspiring to obtain a majority vote of his countrymen, because conform to the decline of the last four years have meant to the expectations of new opportunities for employment, culture and development that had generated the socialist governments.

curious case is given that the number two candidate, Immaculate, is sister to Mercedes Pascual Martin, also number two in the socialist candidate and current deputy mayor of the neighboring town of Villanueva del Trabuco. The candidate for mayor is José Antonio González Vegas, faithful exponent of youth ready to be committed to the honorable adventure to require the trust of its neighbors to serve them. José Antonio reached in the polls so the street and grants.

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The errors that I get to open my company

In this slide, is a breakdown of SMEs in Mexico for each of the sectors and the last column shows how despite being so high the number of SMEs , the share of GDP is very low.

The use of marketing tools is marginal in SMEs, remains the paradigm of marketing is an expense, this approach generates reactive market companies, a situation that degenerates into a market where price competition for This situation reduces the competitiveness of enterprises. We must promote the benefits market.

must locate the source type that our company, because it is derived from all company policies.

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classic phases of the life cycle of a product vs. strategic phases of the life cycle of a product

The vision the product life cycle has evolved over three decades, to propose in the eighties that the cycle consisted of four phases, the first decade of 2000 was established that there are five stages also recognized that the development or gestation of a product is a phase. However, based on the fact that the phase two, which is represented by a single point on the graph, "the" product launch "includes all actions necessary to ensure the success of the product on the market, and that define the type of product life cycle, I present my theory of the strategic phases of the life cycle of a product with 14 stages.

In classical theory the time duration of each phase generating the product into the market to take one of three life cycle types supported:

1) Traditional or classic.

2) Temporary or seasonal

3) Increasing

In 2005 Alejandro Lerma Kirchner in his book "Guide to a product development approach" provides that in addition to the three types of life cycle already mentioned, there are five, which generates eight types of life cycles:

4) normal or fast growth with slow decrease

5) Maturity extensive

6) Growth in stages

7) Revitalization

8) fluctuating behavior

So how is that a product generates a type of life cycle? If we stay with the life cycle of five phases, we would lack insights into the great variation between the eight cycles of life, the gap is solved when changing the focus of vision, ie recognized the existence of points or strategic inflection points, these points represent like product launch, the application of a series of strategies based on the information system marketing-SIM-that alter the trend of the slope of the curve in each phase, ie modify the product life cycle and can change from one to another of the eight cycles raised by Alexander Lerman in a planned and not reactive , for which additional product launch set the location of four additional strategic or inflection.

Five turning points in the life cycle of a product are:

1) Product Launch.

2) Renewal

3) Adequacy

4) Repositioning

5) Farewell

Each turning point is located at the time the slope changes its slope in the negative, which will generate the following changes in the life cycle:

The growth phase due to the turning point "renewal" is divided into Growth sustained renewal and adolescence.

The mature phase due to the tipping point "adequacy" is divided into maturity I and II

maturity phase of decline due to the tipping point "repositioning" is divided into gentle decline and decline

critical withdrawal phase market due to the turning point "bounce" is divided into two: retirement and death of the product market.

The application of the five turning points in the product life cycle generates a life cycle of 14 phases:

1 .- Generation of product.
2 .- Launch product. Sustained growth

3 .- 4 .- 5 .- Young Renewal

Maturity I
6 .- 7 .- 8 .- Adaptation
Maturity II soft
9 .- Decline Repositioning

10 .- 11 .- Critical Decline
Recall 12 .- 13 .- Farewell

14 .- Death of product

The new four turning points, plus define the type of life cycle, generating a cyclical process of evolution similar to the virtuous spiral of Keynes, finally explained each of the 14 strategic phases of the life cycle of a product.

1 .- Generation of product: is a phase in which the company invests a lot in identifying the features that allow you to be competitive in the market, no sales only net losses. 2 .-

Product Launch: high selling price, sales are low due to poor product knowledge remain a net loss due to costs of sales.

3 .- Growth sustained: Reduction costs, economies of scale, increase sales, profit arises, people identify and recognize the product arise early imperfect substitutes.

4 .- Renewal: (the timely implementation generates a growing life cycle stages) we are currently implementing enhancements and connectivity that the client has identified for imperfect substitutes do not become perfect.

5 .- Adolescence: "positive slope zero arise perfect substitutes, there is mimicry of the competition as the product starts decreased sales as substitutes exploit areas of opportunity and sometimes the original product exceeded.

6 .- Maturity I: "zero slope to zero" Low cost, maximum sales, sales price down due to the proliferation of competition camouflaged, is a more profitable distribution channels.

7 .- Adaptation: (The timely implementation and extends back stage 6 produces a long maturity cycle) presents new product applications in order to differentiate camouflaged perfect substitutes and widen the gap with substitutes imperfect, we must avoid changing the pricing strategy of monetary and migrate to the strategy of benefit.

8 .- Maturity II there is a slight change in the reasons psychographic Shopping and conditions of use, blend achieves the perfect replacement to 100% together with a large difference in the monetary value of the product, the ratio remains zero slope. 9 .- Decline

soft: "zero to negative slope of the margin," sales and lower selling prices, margins are reduced profitability analysis starts from being a product to a product cow dog.

Repositioning

10 .- (leading to a new stage of maturation and renewal, generates a revitalization cycle) segment is migrated to a less saturated market, defining new product features that capture the intent purchase of new segment, beginning in him a new life cycle starting in phase two.

11 .- Decline critical: sales slope is negative at worst, you must decide if it remains in the product market as a dog, and lengthens the phase of decline or withdrawn from the market, costs sale exceed the margin, missing the price strategy and profits.

12 .- Recall: The decision not to continue in the competition in the sand, usually the decision is based on the profitability of the product apart from the consumer.

13 .- Farewell: turning point whose purpose is to avoid possible resentment and / or anger from consumer to withdraw from the market that met their needs, it is so important that consumers do not completely brand can migrate mother why he must submit to the perfect substitute will be offered .

14 .- Death of product: is the total market output, or involve the dismantling of the production line of product.

would appreciate that you, reader of the blog, leave a comment, your views on this publication is of great interest to know me also invite you to contact me via the contact page of my website, whose link is left on the logo FULCRUM.