The evolution of marketing and the emergence of micro-marketing has created new consumer ratings, all of which are completely independent of socioeconomic classification of them, and that regardless their socioeconomic status, the behavior before, during and after the purchase is presented. I know the four classifications are: By type of purchase
Planned: The purchase is reflexive, before going to the distribution channel and analyzed the content of these products, maintains a list of what to buy, since they leave home and know what channel and acquire products in it, is the typical consumer who knows about the deals. Do not accept substitutes and not influenced by marketing activities at the point of sale.
Suggestions: advises through advertising, why pay attention to it and to review thoroughly the information product at the point of sale, to go to a distribution channel takes the tabloid offers to know, accept substitutes and was influenced by the activities of marketing at the point of sale and on their way to him. Impulsive : Buy without considering the consequences of consumption, do not think if you need it or not, just if you like or he wants. It is very similar to the category of cuddly personality and money.
for loyalty to the brand or product
Experimental: buy new products, is willing to perform product testing, every time you leave a new one, is the first to buy and use, generates consumer influence in other consumers, obviously is not loyal to brands or products. Occasional
: Buy this product sporadically, only when they find their usual product, the purchase is sporadic and without a ways to predict, is the usual complement.
Habitual: Purchase will respect the brand you like, but is willing to buy replacements in case of not finding the original product or brand, its complement is the occasional.
Faithful: The purchase of the product is defined by the mark, if not find the product in the distribution channel, cancel the entire purchase, and if you do not cancel any purchase, canceled the purchase of complementary products When searching, the point of not return to the channel that has no brand. Try to influence others highlighting or conditioning the use of the mark.
Indifferent: not pay attention to product brand, you simply fulfill the desired function is not fixed in the design, brand or channel.
Fanatic: that brand only exists in his mind, in all the fields present the mark, even on products that do not have the official backing of the manufacturer, stop eating in full if the mark is sought, before the lack of brand withdrawal symptoms and any dependent.
behavior based on some psychological dependence.
Adultescente: financially independent adults who behave like teenagers, they buy products that do not correspond to their age range, extend adolescence by through consumption patterns.
Bobo `s: are mature persons who have succeeded professionally, with incomes too high, which lead to a bohemian life, its consumption is of great luxury and boast of being rebels, that is not following established patterns of behavior his name is made by the acronym of bourgeois and bohemian - Bourgeois & Bohemian.
Dinks: Couples who both work, have income and has no children, the name comes from the syncopation of his description in English Double Income, No Kids
Dins: Couples who both work and have incomes but choose not to have activity common sexually in certain religions, the momentum is channeled to another type of consumption.
Duppie: Consumer currently has a job of lesser responsibility and income, and in the past had a high level working well-paid. This group does not exceed the frustration of "losing face" and depressed its name comes from Urban Depressed people, ie a depressed yuppie. Geek or tekkies
: these are the techno-junkies, do anything to have the latest technology in all areas, fall into the binge.
Grinch: Consumer marl or always emphasize the negative part of the consumption of brands and products.
Kidult: Adults with children's tastes, purchase toys, children's ornaments, we must stress that are not childish, just children's tastes are.
Kipper: are adults without economic independence, its main characteristic is that they live with their parents and their pension.
Metrosexual: is a man who cares for their physical appearance as does a woman buying clothes male cosmetics and tailor made to fit. Alpha Male
: is the woman who works and his position and income are superior to your partner and making consumption decisions, as the paradigm of the male role of the 60 `s and 70` s. Prosumer
: are geeks, this is your hobby and have all the technological advances in a field of consumption, drive like specialists, but as a hobby.
Senior Gold: are retired and no children to support, given the luxuries that could not previously have teenage behavior.
Single & op: adults are single, divorced or widowed who live together with one or more children, in their consumption patterns have priority children. Spoiled
Beatch: is women who have never worked or are thinking about it, usually girls were pampered by their parents and expect their partner to keep doing it, spend more than they can. the origin of name is the diminutive Beatchick quirky bohemian type girl, spoiled Bohemia serious literary translation.
Stingys: is consumers who depend on the offers, looking frantically, clip coupons and take advantage of discounts, always in pursuit of "save."
technosexual: is a person who is attracted to the design of electronic devices and enjoy being with the latest design in the technology most commonly occurs in both sexes, since the design of the device must match all his being.
Tweens: Consumer 8 to 13 years old, seeking independence and anchored emotionally to brands, are rebellious and want to manage their money independently, they begin their work for income.
Yugs: Consumer no social life because they spend much time on computer games or doing virtual social life.
Because of its relationship with money.
Afanador: is afamiliar, money gives power and moves, controlled by money. Thrifty
: Search keep the money you have, look for consumer safety, is prosperous to look after the money and is aprestamista.
Hunter: looking to grow the amount of money you have by aggressive and risky actions as high-risk investments, look for things that guarantee the value of your purchase.
Conformist: only covers basic needs, do not buy luxuries and care for the money. Idealistic
: The money is a root evil which corrupts human beings, their use is given to improve their quality of life, and is immaterial.
Protector: Money is a means to protect and assist others. Ostentatious
: you like first-class consumption, does not plan to buy, is reckless in their purchase, are pampered in luxury and self-centered.
In closing I note that entrance all classifications can live, rather than exclusive are complementary and we can very clearly define the target group, eg a consumer to refer to suggestibility, faithful, prosumer, cuddly, defines a distinct and specific consumer know exactly how to communicate with him. If we learn to use a complementary manner the different classifications of consumers, we have a clear pattern of consumption of the target group of our product or service.
